


They also migrated from their wrapper provided consent manager platform to a neutral third-party provider.The tests were conducted over several months. This meant enforcing the same timeouts, bidders, and percentage of randomized global traffic. Each bucket gets a very similar number of users assigned.ĩGAG ensured the testing environments were fair and transparent for all test participants. This setup gives each bucket the same probability of being assigned a user. A randomly generated Range ID is assigned to each user that visits a page, with cookies being used to determine repeat users.Ī bucket ID is assigned to each wrapper with bucket range set as identical across all buckets. This dice-roll logic mechanism relies on two IDs-a Range ID and a Bucket ID-implemented by 9GAG, to ensure that all wrappers were given access to the same volume of traffic. To ensure the tests were unbiased, objective and did not compromise ongoing monetisation, 9GAG utilised a previously developed randomized dice roll script to create test buckets and control the size of each bucket. You are now ready to download Netflix for free. 9GAG deployed a robust and randomized A/B testing methodology to compare header bidding wrapper performance. application is a phone and tablet version developed by the parent company, Netflix.
